Every individual has an endocannabinoid system consisting of a group of lipids and receptors in the brain that are essential to many physiological processes. Some examples include memory, mood, pain sensation and more. Now there is growing evidence of an endocannabinoid deficiency which could be responsible for aliments such as MS, Fibromyalgia, migranes, Irritable Bowel Syndrome and many more. These simple biological facts gave us the EndoCanna name.